The lead up to Christmas is a time for celebration, but it can also be a very busy and stressful period, especially when it comes to getting the home prepared for festive gatherings. For a lot of families, hiring a domestic cleaning company is a practical solution, but understandably, some people may feel a little uncomfortable with allowing unfamiliar faces into their private spaces. This can be particularly true for first-time clients who may be testing cleaning services for the Christmas period.
To be a successful house cleaning company, gaining client trust is essential, so we are here to provide our guidance for how to make clients feel comfortable and confident in your ability to care for their home as if it were your own. Trust is undoubtedly the foundation of all successful client relationships, so let's make sure yours starts on the right foot!
Practical ways for a domestic cleaning company to foster trust
There are many ways to help clients feel comfortable with domestic cleaning services. At Domestique, we believe it's important to combine professionalism, clear communication and show respect for our clients homes.
Train your staff
At Domestique, we take an extremely meticulous approach to selecting cleaners, which provides assurance to clients that only the highest standard of cleaning staff will visit their home.
Screening and training staff is essential for any house cleaning company. Through delivering rigorous training, this helps to ensure a high quality of cleaning service and professionalism. You can reassure clients that your staff are fully trained to work safely and to a high standard in their home.
Always be transparent
Whether you are speaking to brand new customers, or long-time clients, it's always important to be transparent about your processes to gain and maintain their trust. Be clear about your cleaning processes, including the kind of products and equipment that your team uses. Should a client have questions about your services, it's vital to be able to provide a detailed explanation of any of your services and how you can customise them to suit specific needs.
Be friendly and professional
Be sure to use a friendly but professional tone for all communications. It's important for clients to feel comfortable contacting you with any concerns, regarding any changes they would like to make to their service, or to ask any questions they may have.
Provide flexible cleaning contracts
Providing flexible contracts helps to win trust from new clients as it allows them to test your services without the pressure of commitment. People deciding to seek a professional clean ahead of a big event such as Christmas can do so without signing on for a long-term contract. By providing an excellent service on a short-term basis, you are more likely to achieve repeat business.
As well as providing flexible contracts, being as flexible as possible with scheduling also goes a long way. If you can accommodate the preferences of a client, this helps to develop a strong customer relationship.
Guarantee accountability and insurance coverage
At Domestique, we provide a written guarantee for our services, which means that we use checklists to show the tasks that we complete during a cleaning visit. This means that clients can be confident that we have delivered all services as expected, and that we can follow up on any issues immediately to ensure the client is satisfied.
Our franchises are fully insured to cover any accidental damages or issues, so it's important to make clients aware of this.
Respect privacy
Respecting clients' privacy is probably the most important step you can take to gaining trust and confidence. As a result, training staff to be discreet and mindful of personal boundaries is paramount. Respecting privacy includes avoiding moving or touching any personal items in the clients' home unless absolutely necessary for cleaning.
An ongoing commitment
Building client trust isn't just a one-time effort. It takes an ongoing commitment to transparent communication, professionalism and care. By demonstrating your reliability on a recurring basis, showing respect for your clients homes, and maintaining clear communication, you can be successful in converting first time customers into loyal advocates for your business.
If you are interested in running a Domestique Franchise, please call us on 0845 625 9895. We offer part-time and full-time business operation opportunities, both of which include a start-up training course and access to our 24/7 online forum, where you can share ideas with other franchisees. Having offered successful domestic cleaning franchises for more than a decade, we are here to share our experiences to help you build a strong business, centred around delivering a great service.